| Uh...... Dev tools is one of the hardest segments to tackle. Developers are notoriously cheap and every one of your developer-customers (falsely) assumes they could build a better version of your product over the weekend. Developers will always compare your fully-featured, supported product to a shitbag OSS "free" alternative they found on GitHub (abandoned by some dude who tried to build a clone to a real product over the weekend and then discovered that is actually not possible...) Developers will take great pains to overstate the case for building internal tools as it gives them more control and embededness in an organization. Selling to developers is not for the faint of heart -- and ironically, takes MORE* sales skill than, say, selling marketing automation tools to marketers. No sales/marketer will say to you on a sales call: "You know, I could build that if I wanted to...." First-time entrepreneurs who happen to be developers often attack devtools because that is all they know. *This is a weird self-esteem insecurity tic. |