[r00fus]

This is the stupidest thing I’ve heard from Levine in a long time.

Any 101 level marketing course will tell you that burning your brand with existing customer base is a horrible way to reach a new market segment.

A Brand is a promise. Damaging your brand with one group doesn’t make you more appealing to another. Just makes you look erratic and untrustworthy.

[rsynnott]

In context, he wasn’t being completely serious, IIRC. I think that was one of a list of fairly comic possible explanations for Musk’s recent behaviour.

Though, it’s probably as good an explanation of his nonsense as any, really.