[ska]

> with minimal involvement from the founder (hence they can focus on living their life, rather than working).

I don't think this is right, most of the "lifestyle businesses" I've seen involve at least "normal" levels of work on their part, but are structured so that the work happens where & when suits other parts of their lives, or similar. At least the ones where that term made sense.

They are often located somewhere that causes some friction, or have opportunities to grow that they don't take on, etc.