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by vineyardmike 1271 days ago
> Why do "indiehackers" want attention from and create products for other "indiehackers"?

They’re influencers. That’s why people want their attention.

I think it kinda has the look of a cool lifestyle from the outside (to some). They’re digital nomads and they travel to cool places and meeting cool people and tweeting big graphs that go up and to the right. They disavow lots of possessions (again a nomad) while professing being all tech all the time. Once upon a time tech-entrepreneurs might have rented a shack in Palo Alto, but now they tweet while couch surfing in Lisbon. Silicon Valley is too crowded when you’re solo.

I would take a house in Palo Alto over an airport lounge and an AirBnB du jour but the nomadic life is honestly cheaper and seems attainable, if only I can build that indie business.

3 comments

Something worth thinking about in this context, is that businesses simply must exist in a community of some kind. When you start a small business in your local community, you have a pretty good idea of the appetite, and space for, the product you are selling, you just have to win the popularity contest and then make the financials work.

For digital nomads, that community has to be online, which is a difficult landscape. You are competing with every online business across the globe, and it's difficult to gauge the desire for what you're selling. Just being online won't do it, and even if you find some customers, have you found all of them? Maybe you missed a connection to a broader community that needs what you sell. You'd never know.

But from my thrown made of failed SaaS products, the biggest mistake I see solo-entrepreneurs make, often they don't know what they're selling. They know what they're building, and they conflate their solo-SaaS business with venture capitalist powered startup. VC startups aren't businesses yet, they're proto-businesses, they can afford to be a lofty idea and the money can happen later. Solo-entrepreneurs, you don't have that luxury. You have to have the "business" part, the money flow, figured out already.

My advice for someone who is trying to bootstrap a solo-business on the net: have a product that someone can buy as soon as you quit your paying job. If no one can give you money, you're just counting down the days until you can even begin being a business.

Great advice, thanks!
> they travel to cool places and meeting cool people

I was looking at some forums and it seems that the first question after someone arrives in a new place is "where do i meet you guys (digital nomads)". It seems to me that it's a closed group of people selling things to each other.

Tbc, I don't have anything against this kind of living, and in fact i d like it to be easier to work in other countries. Unfortunately, even within the EU you can't work in another country.

I thought digital nomads were mostly remote workers who just wanted to travel.

What is an indie business?

Something where you make a business that takes minimal commitment so you can spend your time on the beach.

The actual business seems to be taking photos of yourself on the beach and making money as an influencer, while telling people you made money from your startup though.

At least that’s my impression. Maybe there are counter examples.

This is mostly incorrect. Indie business are what the name says, independent bootstrapped businesses that does not take venture capital. They are usually SaaS but not always. Lots of examples on the IndieHackers podcast, including a guy who makes money doing cookie delivery.

You're more likely thinking of Instagram, Twitter or YouTube influencers.

An “indie hacker” is a solo entrepreneur who (may be a digital nomad and) builds small revenue generating projects. Typically building them in series and letting them grow passively while working on a new one. Often active on twitter sharing work in progress and success/failure stories.

A key theme for many is building lifestyle businesses that collectively provide “passive income” and financial independence. But unlike “FIRE” it’s “financial independence, casually work while enjoying life”

A common and well known person is Pieter Levels:

https://levels.io/projects/

> What is an indie business?

Mostly video courses, job board websites, affiliate link hustles.