[teachrdan]

> like the "New Soviet Man" where you're asking someone not to be human?

I wonder if late American capitalism is doing the same with entrepreneur worship. Mainstream culture celebrates people who are self starters, constantly grinding, always on the lookout for unfulfilled human desires and new markets, sensitive to customers' feelings and individuality while somehow also completely indifferent to urgent systemic catastrophes like environmental destruction or the end of democracy (which require collective effort)...

This is not an ideology like Soviet dogma. But in capitalism's funny way, it's an omnipresent and coherent archetype nevertheless.