[romanhn]

When I was getting RSU's, yes, I sold them off immediately under Rule 10b5-1 (allows selling of stock on a predetermined schedule so as to avoid no-trade windows and insider trading issues). My rationale was that I'm exposed to stock performance already through staggered vest periods (as long as I have employment anyways), and it would be best to diversify the liquid cash, same as I do with salary.

[refurb]

Pretty much this. If you're getting regular equity grants, it doesn't take long to have a lot of risk associated with one company - your job, your bonus, your equity holdings.

Generally I sell as soon as they vest and invest the proceeds into a diversified portfolio.