lots of people play this game....you don't have to. it may ultimately limit your ability to gain a high paying position that lives entirely in the marketing-verse and spouts drivel. but not all of us wants that
You may not like it, but you should at least acknowledge the perspective. I can think of several examples of people whose primary skill is “managing up” and can impress those writing the checks.
I take pride in doing what I consider to be generating business value, but I strongly believe that my compensation would be higher if I spent more time self-promoting rather than doing “real work”.
I take pride in doing what I consider to be generating business value, but I strongly believe that my compensation would be higher if I spent more time self-promoting rather than doing “real work”.