[manholio]

The insane thing are the second order effects, people are actively tuning their content for maximum toxicity because they know the algorithm will reward them with likes, followers and perhaps real life clout, votes, money etc.

So the service social networks offer to their power users is a way for them to profit from the public discord they instigate.

It's everyone personal tabloid they can publish with zero barrier of entry or friction and an already hooked global audience.