A few weeks/months back on a similar thread a googler posted that the quotes will always be honoured, but the text they are matching won't necessary be part of the visible page.
In general when I've landed on apparently unrelated pages and checked this it's been true.
This is often an anti-feature though - if I search for an exact match I probably don't want pages that don't visibly include it.
I am strongly reminded of the days when AltaVista searches had started turning up more and more spammy garbage and this young upstart with a funky name turned up to challenge them.
I reckon Google's crown could be grabbed by the end of the decade. Sooner if they're slow reacting to a challenger.
In general when I've landed on apparently unrelated pages and checked this it's been true.
This is often an anti-feature though - if I search for an exact match I probably don't want pages that don't visibly include it.
I am strongly reminded of the days when AltaVista searches had started turning up more and more spammy garbage and this young upstart with a funky name turned up to challenge them.
I reckon Google's crown could be grabbed by the end of the decade. Sooner if they're slow reacting to a challenger.