[mhio]

The default is kind of like using top result of a search as the owner then? But I guess you want to count the number of real people who "favourite" a name > hash mapping.

You would need a consistent "easy" name as well at some point though, like a bank for example, can't use a name that could one day change for people who haven't bothered to default it.

Another issue might be names for the smaller, but very long tail of the internet, which would be open for abuse. For example a name could come and go with a social media post that gains traction, which would far outweigh the regular traffic for a name.