[adamsfallen]

What I found interesting is Tom's argument buried in the bottom of his post:

"Something you may have to spend cash on is making sure your product or service and the pitch for it are relevant to your prospects and customers in these tough times. Obviously, people are looking more for an opportunity to save than to spend. Can you help them do that?"

In my consulting experience in the corporate sector, it seems to me that while executives are interested in hypothetical savings, they are simply less interested in investing in products or services altogether. I'd be interested in how others target client's general risk-aversion mentality in bad economic times with something other than a good argument?