[TWSS]

This is something we struggled with. We eventually figured out that being the Airbnb of the market we're addressing didn't translate well and we moved to a different model.

Unfortunately, I still hear people describing us as "Airbnb for X". Comparisons like that stick, and if your business changes, it's hard to change a facile comparison like that.

[maxticket]

There could be worse companies to be compared to, but having that line attached to your name can get annoying. We've got friends who have the same sort of problem, and they're just hoping to outlast it by becoming the best in their field, rather than a copycat of someone else.