[falcolas]

> The same logic holds for things like recurring subscriptions or ad-supported content - much smaller amounts, but many more sources, adding up to mitigate this problem.

And at some point your customers are saturated. How many subscriptions before they can't afford another subscription? After all, if they're subscribed to the max, it's not as if their budget will have room for another one next month, or even next year. It's fully allocated, and will likely remain so.

[rincebrain]

Indeed; from my perspective, from the people I know who regularly use enough subscription services that they're close to or saturated, they will drop something they're not using as much if they need e.g. Photoshop for just one month, or the like, so even that mixed subscription revenue of only getting a month every so often is a win for them in that case...