[naet]

Many celebrities end up burning out or spending all their money, start failed businesses, etc.

Rihanna imo is very savvy and the Fenty brand was a very successful business, involving a couple pivots from fashion to more lingerie and beauty. The big Savage x Fenty musical production event every year is a smart move that leverages her music industry connections and draws lots of interest and new customers.

Arguably she is doing better than Musk atm, given that he started life with a huge capital advantage and is likely losing big on Twitter right now (as well as tanking his public image).