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If your goal is to build an audience: focus on individual posts, not the blog as a whole. You don't need to spam links to your blog to drive traffic: I've written some blog posts that I have never shared anywhere but get a continual stream of traffic because they answer questions that people google. If you write a post that you think will be valuable to a specific audience (e.g: HN readers) then you can share it with confidence (you do not need to feel like you're spamming) but sharing every post you write just for the sake of it is pointless: focus instead on writing valuable things. After you've got a bunch of posts that are regularly being read you'll have the information you need to convert them into readers of your blog, e.g: if your most popular posts about AWS, you'll know that there's an opportunity there to produce more of those type of posts and build an audience.