[PaulHoule]

The 3 elements of a successful blog are writing, technical and marketing: to first order they are the same amount of work.

A realistic plan for writing is to write an article a week for 52 weeks.

You can outsource the technical bit to medium or silverback, or you can hack together a static site generator, or install Wordpress or write your own blog software and no matter what have a fight with comment spammers, troubles with indexing, etc.

A book or movie or music publisher spends a lot in marketing to promote its product and you need to also for the same reasons. This could be paid marketing but it's hard for that to be cost effective for a blog. You need to create about 20-50 links for each new blog post, the power of blogs for SEO is that each blog post is a new page that can accumulate links. Posts to social media, comments on blogs, a synopsis of your blog post on LinkedIn, posts on web forums, wikis, etc.

[JPLeRouzic]

> * You need to create about 20-50 links for each new blog post*

It looks like a full time job, doesn't this kill the pleasure to create something very personal?

[PaulHoule]

20 links is 4 links a day for 5 days a week, not quite a full time job.

It is more work that most people want to do.

I know somebody who was using Medium who was really impressed that he got 70 views on something he wroter. I found it hard to break it to him that I would have been impressed if I'd gotten got 70,000 views on a blog post -- and that's the difference between the easy way and the hard way.

[JPLeRouzic]

Thanks,

IMO a more effective way is to offer users a chance to post links on their social network. If they are satisfied, the chances of others liking the position will be much higher. Once I got 22,000 views on a post without any effort (this hasn't happened another time).