[fullshark]

I guess, but if I'm getting a taxi, replacing a human with a computer is not a huge benefit to me, as I'm already not driving. If I'm driving myself to work every day, replacing that repetitive and boring task with a computer is a huge user benefit and thus I'd be more willing to pay and at a higher price for the tech.

I just think that's the only real way to make this thing pay off. Also potentially it might work for long haul trucking.

[adgjlsfhk1]

the benefit to the user isn't the computer, it's lower cost. the bushes model makes sense because you can lower user cost while increasing profit

[spankalee]

The benefit absolutely is the safer computer driver. I'd pay more for that.