[angli]

I'd argue that this discussion isn't at all branding - it's about something more fundamental — user expectations, privacy actual fact. We're not arguing that Facebook is bad because it's Facebook. If Apple and Facebook switched places tomorrow, we'd still be "arguing" (though I feel this is the wrong word) about the same basic points.

[canes123456]

But the reason people identify so strongly for or against is because of the branding.