[jmull]

> They’re the same fucking question…

I really don’t see it that way. One is customer-focused and one is tech-focused.

I think Jobs is explaining that he killed OpenDoc because, regardless of how great the tech was, it didn’t lead to something great Apple could make for its customers.

[raydiatian]

Look don’t get me wrong. I understand Jobs is smart. He was a shrewd businessman and a hell of a product/advertising guy, I don’t discredit Apple’s achievements and his lasting impact on them. But the man was also a bullshit peddler and a reality distortion field, and sniffing his own fumes is what ultimately killed him in the end, poetic hubris and all.

> Start with what great benefits can we give our customer, not with what tech do our engineers have

* The Apple I was Jobs looking at Wozz’ creations and salivating dollar signs

* The whole mouse & windowed UI was stolen from Xerox (engineers)

* The iPod was born out response to existing CD player and MP3 design (engineering)

* The magnifier genie effect on the dock was literally how an engineer got his foot in the door at Apple (I’m an engineer use my software employ me)

* The keyboard on the iPhone is something that arose out of engineering

* Every single instance of Steve Jobs walking on stage and calling the latest CPU in the MacBook & family a “screamer”

* Every company Apple bought to build iLife

> something great Apple could make for its customers

Something great Apple could sell to its customers. Apple stuff is awesome but it’s all overpriced and defended by the mystique of Job’s persona.