The value is the approach that sales and product are integrated so much it comes from the mind of a single person.
Remember that this is the early days of technology products. While most of the industry was working from the tech and finding usecases for it, Jobs’ approach was the opposite.
Sales is not just about dollars. It’s about earning the delight and trust of your customer that you have something of value that they want. The dollars flow automatically from that.
Remember that this is the early days of technology products. While most of the industry was working from the tech and finding usecases for it, Jobs’ approach was the opposite.
Sales is not just about dollars. It’s about earning the delight and trust of your customer that you have something of value that they want. The dollars flow automatically from that.