[clouddrover]

Why build yet another different thing? Why not instead become the best Mastodon instance around? That way they can focus on making a custom Mastodon client and server rather than trying to reinvent things.

If Spill is better than the rest then people will choose it as their Mastodon provider, just as they choose between different email providers.

[xrayarx]

The problem is monetisation. Facebook and Twitter have the problem, that news organisations want to be paid for news. And so will every other social media outlet.