[social_quotient]

It’s an amount that likely covers the first visit. People that have struggled in the past will already know the benefits and the service. People newly disaffected will be reluctant to “just go” so the 300 bucks takes that off the table. If/when they go and decide it’s a value add to their circumstances then it will be prioritized and paid for.

I see it as a coupon to try it out.

[lfittl]

Fair point, I read this more under the light of paying for an ongoing therapist relationship to deal with a challenging situation (which as noted in another comment, $300 as a one time payment doesn't do much if you have weekly sessions with an out of network provider).

I agree it might help someone make a decision to try out therapy and see whether its a good idea for them.