[TeMPOraL]

I disagree. Yes, the specific website is for engineers and manufacturing businesses, but everything discussed here and in the article applies just as much to any e-commerce store. The core idea is: the store doesn't waste your time.

> And in the end we're left with: make a fast website, clean UI, intuitive flows.

That is what almost all e-commerce platforms fail at, on top of abusive, adversarial design.

[mihaic]

The difference is that on many consumers stores you have a much higher percent of impulse shopping, that actually increases revenue with some amount of time wasting. PMs can use that as justification to add all sorts of frustrating patterns that actually lose money in the long-run.

Not addressing this as well seems to me to only give half the picture, that was what I was trying to say.