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by RF_Enthusiast 1281 days ago
> i.e "this hour is sponsored by <insert Brand>...

Commercial station KRKQ in Telluride, CO, does this, and it sounds amazing.

WDRE (now WPTY), WLIR-FM and WBON on Long Island, NY, tried it in 2005, and it did not generate the revenue they were expecting. But it's 17 years later-- I think they were trying an idea that was ahead of it's time.