[rtepopbe]

Adblocking seems very distinct from theft to me, but thankfully even that is irrelevant with SponsorBlock. Those sponsorships don't pay via impression and only the channel themselves could really try to track impressions anyway.

You're free to use SponsorBlock and save so much time, brain space, and frustration, without worrying about altering the creator's pay at all. I don't see why you wouldn't do it.

At this point I've got actual emotional/stress responses to segues in videos. It's ridiculous. At least SponsorBlock saves me a good number of ads and gives me a way to do something when an ad spot isn't skipped.

[Loocid]

It may not alter their pay immediately but if enough people start using SponsorBlock, it seems like a logical conclusion that the sponsors will see their ROIs drop and will start paying less for sponsored content.

[rtepopbe]

Only if you were actually going to be influenced to buy the thing in the first place. And it's not like the various bits of advertising from a sponsorship go entirely unnoticed in many circumstances, with various requirements to add text ads to video descriptions and pinned comments.

If you're looking to be actually informed - rather than manipulated - you're not missing out on much with SponsorBlock.

Not to mention I've never actually seen anything both potentially useful and novel-to-me show up in a YouTube sponsorship anyway. It mostly seems to be full of companies with established models looking for ways to boost their adspend even higher after they've tapped out other avenues.