[beauHD]

From what I recall from various blog posts by Twitter staff over the years, Twitter is incredibly lean and terse, and does one thing well: micro blogging. It gets into trouble when serving long form video, which Musk is trying to change with 30min / longer videos or otherwise trying to provide rich media at scale, which is a hard problem. They can throw CDNs at the problem, but that gets expensive, fast, not to mention Twitter video content is compressed almost to the point of being unwatchable. And as for increasing the character count: I welcome that, but rich media is the real problem, not longform text.