[greendave]

> Both had a quirky CEO that gathered a cult-like following. Both are headquartered in the SF Bay Area and have very loyal fans.

That’s a highly euphemistic way of phrasing things. They were were deeply narcissistic individuals. The difference is that while Jobs was able to mostly hide that side of himself from the public, Musk revels in making it his entire public persona. And while certainly some people are attracted by that, happily many are not. Apple’s fans mostly supported it despite Jobs’ unpleasantness. Musk’s support him because of it.