[sullivanmatt]

Typing go/wiki is faster than typing "wiki" in my search bar and hitting the down arrow 5 times for the correct autocomplete answer. I found the bigger (unexpected) value of something like this to be that when I don't know what I want, someone else is likely to have defined it already. E.g. go/401k at my employer takes me right to the wiki page about our 401k plan with a link to our provider prominently at the top. Nobody told me this existed, I simply needed info about our 401k plan and assumed someone, at some point, would have created it. Sure, I could bookmark it or something, but simply typing go/401k "just works" for me. It's also really nice for new hires who don't have some super robust autocomplete history already built up.

That's the value prop.