[spaceman_2020]

Here's the harsh truth: unless you're well connected, the only way to get visibility on social media is to pay someone.

This can mean:

- Paying the platform (the easiest and most scalable, but also the most expensive and arguably least effective)

- Paying an influencer for an explicitly labeled sponsored content (effective, but depends a lot on your target demographic)

- Paying a popular account to share your content "organically", without any explicit sponsored labeling (the most effective, but also the hardest to scale)

You'll find that once you get a decent amount of following, it's easy to snowball into a much larger following - provided you have content worth sharing.

[lairv]

Is the third one legal ? I thought influencers had to make it clear whether they are sponsored or not

[spaceman_2020]

Nope, that's why you won't see anyone online talk about it (at least not on public blogs and magazine articles). But it's also the most effective since it feels less like marketing and more like organic sharing.