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by johnohara 5287 days ago
I don't know what the answer is for wikipedia. But I do know that I use dictionary.com less frequently because of the ads.

An extreme example of how far this goes was the Apple iPad ad that ran on yahoo.com a week or so ago. It WAS the upper fold of the front page. Fixed in place at 974px by 500px just below the search bar and logo. Bam. Here I am. Buy me now. No doubt paid some bills but made me think "this organization has a price."

My impression is wikipedia values the way users interact with its content and would rather not introduce distractions.