[niklas_a]

"Science works with generalization and taxonomy."

You still need to do the science though. Taking two examples and drawing general conclusions from that is just wrong. It's a case study of how B&J and Amazon have operated, which in itself is interesting.

But it's wrong to state that you either are a B&J-type company or an Amazon-type company, nothing in the article supports the fact that those are the only possible types.