[badpun]

> Being called a "associate" instead of "cashier" is still slightly more respectable to tell your friends/families.

Not if they have any sense and see it as a pathetic and condescending brainwashing technique it is...

[fasthands9]

Ok. I honestly dont think most people see it that way. Everyone knows they aren't on the board of directors but its still a nice courtesy.

I dont mind being called a gym "member" or hotel "guest" instead of "customer" or whatever. Its polite and fine.