[Sebb767]

I don't think the intent is to deceive anyone. The actual intent is that calling employees a team or even family subtly tries to add some strings to the job. It might be okay to leave a job for slightly better pay, but you would not leave your family. A team would not let the store close on the weekend because they are low on personnel, you are "in this together", after all. Sure, it's a quite obvious ploy if you look at it, but using that kind of language does affect people.