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by xNeil 1289 days ago
Hi Chris! Love what you're doing with Substack. One quick thing though - this may seem weird, but Substack at the moment does not, in my opinion, offer a lot of customisation of the website. If you see a website, it's extremely easy to tell its a Substack.

Over the past year, I've only read high quality Substack posts - and my brain has sort of come to instinctively believe that if I see that specific layout, the post will be high quality. E.g. (not a very nice one) but in general, if I see the Medium layout, my brain almost immediately get turned off, believing the quality of the content to be sub-par.

I think individual theming, as in the case of The Free Press, takes away that immediate notion. I understand that the vast majority of people will not face this issue, but I think I will. I just wanted to know if you think this is an issue, and if it is, what you'll do to 'counter' it. I'd really like to hear your thoughts on this!

3 comments

This is a great point, and one that we're honestly in the process of trying to make progress on.

Ideally, I would love to have both:

- Writers and creators on Substack are in complete control of the brand and feel of their publication

And:

- All publications look & work well - Readers get the benefit of already understanding some of what this thing is, which makes it easier to subscribe with confidence - We can continue to ship rapid improvements across all of Substack

In practice, there are tradeoffs involved here and we're trying to figure out how to push both sides as far as possible, while maintaining a simple and powerful product.

> E.g. (not a very nice one) but in general, if I see the Medium layout, my brain almost immediately get turned off, believing the quality of the content to be sub-par.

What you're saying about Substack is what people said about Medium in 2013. Just as Medium didn't go into the toilet overnight, Substack's universal theme isn't going to save it from irrelevance if the content isn't there.

Just to support this perspective.

It’s not only the quality point - which I agree with - but the fact that you know it’s Substack means that readers immediately know it’s a newsletter.

Plus it stops you wasting time fiddling with themes too much!