[tofuahdude]

Why do they bother doing this domain proxy stuff in the first place?

[justsomehnguy]

High quality content with a good standing in Google => unique and quality impressions => more revenue from the ads they insert in the content.

[_siis]

There is also the potential to use it as a watering hole for more sophisticated or subversive measures where they subtly change what you post to promote something you don't actually promote (so at some point they deviate from pure proxy to mitm).