Eh, it's half the size of British Columbia. If you're visiting for more than a few days, it seems reasonable to travel across the country to see something interesting.
And that is reasonable if you think a country should be seen through car windows. If I have, say, a week to visit a country, I will definitely not use three of those days driving.
And then going beyond, for days, outside of BC. My son and his girlfriend went to work for a few months in Eagle Plains, YT. I had thought of northern BC as a long ways away, but then plotted out their route that just kept going, and going...