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by FaceKicker 5281 days ago
Do people really use these suggestions though? I don't think I've ever used them personally (maybe once?), but maybe others do. And even if people use them very frequently, I still don't think that would make the usefulness of Amazon grow as a "square" of the number of users as the article implies.
1 comments

Yes, I've used them many time, and I know my (non technical) girlfriend does too.

I've found similar novels that I've liked through the suggestions, bands I've enjoyed and recently when buying the 'Lean Startup' I ended up buying 2 of the suggested books.

Many time I end up not buying the item I originally went there for, instead buying one of the suggestions, or the suggestions on a suggestion... depends how the reviews look.

As I see it Amazon were the first to really use this data successfully and meaningfully.

The other networks I guess would be the Amazon Wishlists which for a time were hugely popular. I still see wishlist links on personal and informational sites, as a way to give back to the site creator. That network is pretty powerful too!