[martincmartin]

Consumers are snapping the Fire up because it’s $200, but they expect a tablet. Not a black brick that plays movies.

Some do. But a lot expect an e-reader that also plays movies. That's how Amazon is marketing it: just one of their many kindle devices. My mother-in-law has a Kindle and reads a lot of books, and I keep trying to tell her that it's more similar to an iPad than her Kindle, but I don't think it sinks in because, well, it's a Kindle.

[easp]

I'm curious as to how this positioning will play out. On the one hand, its a better Kindle because it can play movies, etc, but its also the most expensive, heaviest Kindle with the shortest battery life and a worse screen for reading.