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by ethbr0
1292 days ago
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Aka the AirBNB problem. In a nutshell, that you can't have a high quality growth company forever in an industry with a fixed supply of high quality items. Initially, you grow like crazy and with great user reviews, as you're able to pick and choose the highest quality items. Unfortunately, at some point you exhaust the supply at a given quality level, but your valuation mandates continued growth. So you lower your quality requirements to obtain more supply, which only buys you a bit more time until you hit the next supply limit. The only winning move seems to be stay private and accept there's a near-term cap on your revenue growth, after which you will grow much more slowly (at the natural supply expansion rate). |
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Or go multi-brand, and introduce cheaper brands for the lower quality properties, to maintain the goodwill for the higher quality brands. Many hotels do this with many different brands under the same organization that segment their customers on price and quality expectations.
I always thought that Uber/AirBnB etc should be more aggressive in creating more brand separation between their cheaper options and their higher quality options.