[npteljes]

Chrome as an example? They had an advert on top of the most successful search engine. Hardly a grassroots effort.

People won't bother with Linux, nor other alternative systems. Many don't even change the desktop wallpaper. The computer works out of the box, as it comes, and that's the end of the customization story. In order to achieve Linux majority, it needs to become the de facto standard: governments need to use it, schools need to teach it, and businesses need to use it. And it needs to come on computers preinstalled, compatible with all these other systems. Otherwise, no dice. The question is not technological - Linux has been fine for a long time now. It has been down to business, and Microsoft is good at business. That's it.