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by llaolleh
1285 days ago
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Maybe it's a marketing problem? I had a tab of your podcast open, but never listened to it. The writing needs work. There is too much. You need to cut down and try to distill the good stuff essence for each episode to make users want to click. For example, "QAWolf Helps You Create Automated Browser Tests as You Use Your Site" -> Automated Testing for your website The verbiage adds up. |
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You bring up a good point. I did try to make the titles kind of short (none of them are > 70 characters) while always trying to include the service name and the core idea of what the service does.
But a lot of those titles were maybe optimizing for the wrong thing. For example "Podia Has Everything You Need to Sell Online Courses"[0]. It's almost like I went out of my way to make it sound like a sales pitch but my goal was to include their product's name and the core idea of what it does. It does feel like it's trying to optimize for SEO such as "sell online courses" but the content of the show has nothing to do with selling online courses, it's about chatting with one of the lead devs on how they built the platform.
An alternate title based on a topic from that episode could have been "Podia survived Black Friday without breaking a sweat". If that were in a Twitter card the meta description includes it's a Rails site and it's always nice to hear success stories on how Rails does scale. It ends up have clickable interest for the skeptics out there and also Rails developers?
[0]: https://runninginproduction.com/podcast/77-podia-has-everyth...