[pace]

Watermarking media can't be an answer to piracy. We already had the discussion with music years ago. Imagine, you loose your external harddrive with tons of your legally purchased media on it (all watermarked)—the founder makes a huge torrent of your media and puts it on Bittorrent for two years. What would you do then?

Watermarking could be a great way to protect IP but just this use case shows its vulnerability.