[kmelve]

Hi! Knut from Sanity.io here.

You could actually always host the Studio yourself, since it's an SPA. What's new is that we refactored it out of its custom webpack tooling and made it “just a React dependency” which allows you to embed it into other applications.

It's true that the Studio connects to the hosted data store (<pitch>but as many free projects as you want with pay-as-you-go for overages</pitch>), so the use case is the optionality to have your content workspace with your content models close to where you're consuming it. It also allows you to put the content workspace on a route so that content creators can go to a `/admin` or similar to edit content.