[ioblomov]

Think it may be helpful to point out how the term evolved over time.

Before Marx, the bourgeoisie only meant the middle, or upper-middle, class as opposed to the proletariat on the one side (which, despite its contemporary Marxist connotations, dates from Ancient Rome's proletarii) and the nobility on the other.

After the rapid industrialization and social displacement of the 19th century that saw the middle class' rise, it was Marx who coopted the term to mean the owner class.

Outside of Marxist circles today, I think the original upwardly mobile meaning is still more common, as in bougie.