[mcculley]

If 90% of people are not cooking, it is by choice, not because they would have to steal time from sleeping. Modern marketing is very good at convincing people to do other things with their time than what is good for them.

Some small subset might have to make hard choices about sleep versus cooking. Not 90%. Most are choosing something else over cooking.

[nverno]

Right, if the average American spends more than a few hrs/day watching the tube, as commonly reported, they could easily spare 30 minutes/day to cook if they wanted.