no, it's chav in chav's clothing. this is promoting the company product using something that could pass as an experiment to the lay person. to those with spidey senses, this just reeks of "hey look what we did with our product!!!" as they pull some muscles reaching around to pat themselves on the back. probably going to be sore in the morning.
lol. i'm inflating my ego for calling out someone for pushing marketing blogspam and you think that's worse than the ego of the blogspam creator? we do live in silly times.