[FiatLuxDave]

Hi Brittany,

You probably aren't getting any orders because your payment process won't complete. I tried it with the choker. I was hoping to give you your first order to prime your sales pump :) It is also not apparent whether your prices include shipping. This is important, as I do not see how you can make any profit at those prices if you do, and if you don't the shipping price needs to be calculated before the sale can be made. If "shipping not included in list price" is not made clear earlier in the process then you may later have people dropping out of the sale when they see the real price.

The other posters' points about discoverability and matching your target market are spot-on.

I made some money back in high school reselling wholesale jewelry, and one thing I would add is that one of the best ways to get the online sales to start moving is to also sell offline. In my case I would sell jewelry to kids at my high school which was nicer than dollar store junk but not as expensive as the real jewelry store down the street. Most of my customers were guys looking for a cheap way to impress their girlfriend. A good friend of mine sells jewelry both online and from a store, and he estimates that more than half of the online sales originate from a customer or referral from the physical store.

Making the first few sales are the hardest part of starting almost any business, so it should get easier. I don't think retail jewelry offers a great return on investment, but good luck in your endeavor.