[phantomread]

You might already know this but niche conferences are part of some larger marketing strategies. Seeing conferences for a product can add legitimacy in the minds of people who are shopping for solutions. But over time I've realized there's more to it, almost an Inception-like quality to a lot of conference topics.

A company I worked for had a whole division dedicated to inventing conferences around products or ideas that other companies wanted to promote. A great example are conferences where there are talks on cloud-based tools. The speakers don't just go up there and say "go buy compute from vendor X". Instead, everything is structured around how to use (often free) tools or techniques that ultimately require investment in "compute or storage from vendor X".

Another, more abstract, example is a conference on programming languages or frameworks. These are great places to push ideas about "the new way" or "the right way" to do something that happen to include something you're selling. I've seen conferences make attendees into low-level developer evangelists. Those people went back to their companies to endorse programming languages and architectures that had a lot of support from particular vendors, and the cycle was complete. It may seem a bit hand-wavy the way I've explained it, but I've seen it work.

My point is, conferences may cost a lot to put on but have quite a few obscured benefits that you have to price in when considering if they're worth it.