[RubyRidgeRandy]

I didn't say it was. However, defining what is tracking and what is not is also an issue.

Let's say facebook runs an ad on its platform to my website with a url of site.com/fbad. Then I can see how many people clicked on the ad on facebook and how many people converted on that webpage. There are people on this site who will tell you, and FULLY believe that that is TOO much tracking and is morally wrong.

[kergonath]

Incrementing a counter is not tracking. I don’t know where you’d find someone saying otherwise. However, keeping records associating the fact that something was clicked with personal identifying information, such as an IP address or a unique identifier, is tracking, and you need to ask for consent. What is and is not acceptable use of data related to a person is defined in the regulation.