[anon50118810]

I'm not an entrepreneur or into jewelry so I hope this advice isn't out of place.

Your jewelry is too inexpensive to be really handmade. You have a metal charm bracelet with several parts selling for $6. I'm assuming you're ordering components online and assembling them on demand. You describe your jewelry as boutique-style but at that price and quality you're competing with Amazon, which is impossible. Maybe instead refocus on a very specific theme or customer demographic, focus on two or three good pieces created from scratch, and charge a lot for them, like ten times what you're charging now.

Have you looked at sites from successful competitors to understand what they're doing differently from you?

Consider selling through Etsy or some other standard storefront. Your value to your customers is the jewelry, not the website. Any time spent on the website is distracting you from your core business. Actually I wonder if maybe what you really want to do is make the website and not the jewelry, because after all you're asking for help on a technical site, not a jewelry site. If web development is the real goal then consider just switching to that.